At PIMM-USA, we feel that it is important to know definitively how our marketing is working for you and your business. With our call tracking service, we can quantify your website's performance by tracing customer phone calls and determining where the call originated from. We will assign your website with a unique tracking phone number that allows us to measure, and review all phone calls that originate from the website. Any and all incoming calls will be routed from the tracking number to your business' normal phone line, resulting in a seamless experience for you and your staff.
Our phone call tracking service allows you to monitor call traffic from your website in several different ways. First, you will be able to view every phone call that your business receives online. You will receive a notification for each and every phone call your business receives with crucial information such as the caller's number, location, length of call, source, and most importantly extension. With our call tracking service, customers are greeted with a brief automated message when they call the tracking number asking them to select from two different extensions. The first extension is strictly for new customers, while the second is for existing. What this does is allow you to not just see how many phone calls you are getting through the website, but also how many new customers your website and online presence are bringing into the business.
In addition to vast amount of information our tracking service provides to our clients, it also serves another important function. Each and every call your business receives will be recorded and stored for 30 days. This allows you to go back and listen to any customer call within the last month at any time. You are able to return missed calls, review conversations with customers, or even monitor your office staff to make sure that each and every customer is being handled with care and consideration. With our phone call tracking, you can finally see exactly how our services are bringing local customers to your business.
“With PIMM's call-tracking we can see where our customers come from, what they're looking for and how they found us. With the launch of our new site we now know the percentage of clients finding us online versus other means. This helps us manage our advertising budget more efficiently, making sure we get the best return on our investment. With PIMM we consistently see new clients calling every month through our website, and that's huge for business.”